Sell Me This Pen

It’s funny how from all of the products I as an advertiser worked on,
the one that can be the hardest to market is the one I’m most familiar with- myself. And if that’s the case, I might as well approach it like I would approach any other product or service I’m writing about- by promoting its USPs:

1. This pen believes in hard work. There are a lot of pens out there that can write, but what is it worth if they stop working after only one page, and you have to push them hard to get them to start working again? This pen is comfortable to work with, and you know you won’t get tired with it even after writing for a while.

2. It’s one of those cool pens that have a few colours so it can fit every style or tone of voice. It’s also great for brainstorming and scribbling ideas down on the paper.

3. There is nothing worse than frustratedly running around, looking for a pen when you need to write something quickly. With this pen you know you can always find it exactly where you need it —
by its desk (Yes, even at 18:01).

Sold?