Forged By Nature
The challenge was to enable the next generation of female explorers and encourage a more inclusive point of view on the outdoors. We developed our project based on the insight that a woman is labelled at first glance- she’s either nice or vicious, pretty or not, to be taking seriously or discounted completely. With this campaign, we show how a woman is not one thing or another. Her identity and limitations are not dedicated by the perception of others. She’s fluid; she can be and do anything she chooses. Duality is in her nature- and her relationship with nature strengthen it and forms her.
Copywriting: Maya Schneider, Smriti Rana, Art Direction: Jiyoo Hwang